Even Langston confirmed to CNN that the app's average user is now closer to age 30, rather than 36 or 37 like it once was.
Per a June 2021 Cosmopolitan review, more young people are flocking to eHarmony. "When I see people who use Tinder and they say in their headline they're not looking to hook up and want a real relationship, I'm like, that's our failure," he said. "That person should be on eHarmony." According to Cosmopolitan, eHarmony began advertising during shows like "Love Island" and "First Dates" to reach a younger audience.Īpparently, these efforts are working. In February 2017, eHarmony CEO Grant Langston spoke with Insider about his goal to reach younger users.